SDN Distribution

SDN Distribution is a company under SDN Group to distribute the products across multiple channels which cover General Trade, Modern Trade, E-Commerce , and Food Service Industry.

Our Partners portfolio from multinational and national company have shown the trust in term of distributing the products to markets and align for many years and decades for partnership.

SDN Distribution Statistics

No. of Sales Team

No. of Branches

No. of Sub Distributor

No. of Warehouses

Total Warehouse Size

Total Pal. Positions Warehouse

No. of Sales Team

No. of Branches

No. of Sub Distributor

No. of Warehouses

Total Warehouse Size

Total Pal. Positions Warehouse

Distribution Channels

Retail

Retailer is a business that purchase goods from distributor and sell it to the consumers in small quantities. Majority of consumers purchase their groceries from retail outlets.

Retailers / General Trade are the largest number of outlets spread across Indonesia. SDN covers Retailers / General Trade outlets through the dedicated sales force.

Wholesale

Wholesale is the business of buying goods in large quantities from distributors or manufacturers and selling smaller quantities to retailers.

SDN serves wholesalers across Indonesia with dedicated teams.

Modern Trade Key Account

Modern trade is usually a chain store such as hypermarkets, supermarkets, and minimarkets with more organized operation systems.

SDN serves this channel with dedicated modern trade sales force team and spread across our branches and regions.

Local Modern Trade

Local modern trade is a local chain store in a selected city or region, such as local supermarkets and local minimarkets.

SDN has a special Local Modern Trade team to cover this channel to maximize product distribution in all branches and regions.

Horeca / FSBC / Pharmacy

 

These are the special channels to cover hotel, restaurant, cafe, food service, baking center and pharmacies / drug stores and others specific channel that related to partnership with the principals.

Retail

Retailer is a business that purchase goods from distributor and sell it to the consumers in small quantities. Majority of consumers purchase their groceries from retail outlets.

Retailers / General Trade are the largest number of outlets spread across Indonesia. SDN covers Retailers / General Trade outlets through the dedicated sales force.

Wholesale

Wholesale is the business of buying goods in large quantities from distributors or manufacturers and selling smaller quantities to retailers.

SDN serves wholesalers across Indonesia with dedicated teams.

Modern Trade Key Account

Modern trade is usually a chain store such as hypermarkets, supermarkets, and minimarkets with more organized operation systems.

SDN serves this channel with dedicated modern trade sales force team and spread across our branches and regions.

Local Modern Trade

Local modern trade is a local chain store in a selected city or region, such as local supermarkets and local minimarkets.

SDN has a special Local Modern Trade team to cover this channel to maximize product distribution in all branches and regions.

Horeca / FSBC / Pharmacy

These are the special channels to cover hotel, restaurant, cafe, food service, baking center and pharmacies / drug stores and others specific channel that related to partnership with the principals.